Facebook Inflates Video Views With Autoplay And 3 Second Minimum Watch Time

Facebook is always looking to raise their relevance past being a social media platform. In an effort to show the popularity of videos on their platform, Facebook auto plays videos and counts it as a view when someone watches the video for 3 seconds. So essentially if someone scrolls through their facebook feed and the video auto plays that counts as a view. More and more advertisers use this feature to inflate the influence of their videos. Businesses need to know that all views are not created equal across platforms on the internet.

Leave a Reply

Your email address will not be published. Required fields are marked *

*