Facebook is always looking to raise their relevance past being a social media platform. In an effort to show the popularity of videos on their platform, Facebook auto plays videos and counts it as a view when someone watches the video for 3 seconds. So essentially if someone scrolls through their facebook feed and the video auto plays that counts as a view. More and more advertisers use this feature to inflate the influence of their videos. Businesses need to know that all views are not created equal across platforms on the internet.

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